The range is invisible to search
Nobody searching for the exact fabric you make can find you, because your range lives inside an attachment.
01 — THE PARTICULAR HEADACHES
Four things that cost Surat exporters buyers.
Specifications are in the caption
GSM, width, composition and minimum order buried in WhatsApp text, so buyers cannot compare and default to whoever replies first.
The office cannot update it
Adding a new design means calling the person who made the PDF. So the catalogue is always one season behind the loom.
Enquiries lose the design number
A buyer asks about "the blue one" and three people go looking. The enquiry should have arrived with the design attached.
02 — WHAT WE BUILD FOR THIS TRADE
Three things we build for mills and exporters.
A filterable catalogue
Your range organised the way buyers think — quality, composition, width, GSM, minimum order — and editable by your own office staff without calling us.
- Filter on the specs buyers actually ask for
- Design-number-level enquiry capture
- Loads on a market phone, not just an office desktop
Catalogue SEO
Each quality and category indexed so a buyer searching for the fabric you make finds your page rather than a marketplace listing.
- Category and quality pages that rank
- Export-market keyword work
- Enquiries measured, not impressions
Order and enquiry systems
When the catalogue works, the next bottleneck is what happens after the enquiry. Quotations, samples, order status — the parts that still run on paper.
- Sample and quotation tracking
- Agent and buyer logins
- GST invoicing that ties to the order
03 — WHAT WE HAVE ALREADY SHIPPED HERE
Mills, exporters and marketplaces.
04 — WHAT OWNERS IN THIS TRADE ASK
Four questions, answered before the call.
Because the link you paste into WhatsApp is the website. A catalogue page loads faster than a PDF, keeps the specifications attached, and tells you which design was viewed.
Yes — that is a requirement, not a feature. If adding a design needs a developer, the catalogue goes stale and the project has failed.
It changes the content model: units, minimum order quantities, incoterms and enquiry routing across time zones. We have built for UK and Australian buyers as well as domestic.
Less than a CRM, and it depends on how many qualities and how much of the data needs cleaning first. Send your existing PDF and we will quote against reality.
05 — YOUR SETUP
Send us your current catalogue PDF.
It is the fastest brief in this trade. We will tell you what it would look like as a filterable range, what it costs, and what your office would need to maintain it.
NEW WORK
business@softieons.com · +91 95106 80663
STUDIO
5th Floor, Abhinandan Royale, Bhatar Road, Surat 395007
HOURS
Mon–Sat, 10:00–19:00 IST
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Not your trade? Try one of these.
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