The feed is fast until it is popular
A timeline that queries everything on every scroll is fine with two hundred users and unusable with twenty thousand. This is the single most common reason a launch goes quiet.
01 — THE PARTICULAR HEADACHES
Four things that break a social product.
No moderation until something happens
Reporting, blocking and a queue somebody actually reads are treated as phase two. They are not — the app stores will ask, and your first bad actor will not wait.
Notifications that drive people away
Push is the cheapest way to bring someone back and the fastest way to get uninstalled. Without preferences and batching, the two are the same button.
Chat built as an afterthought
Delivery state, read receipts, presence and ordering look simple until two people message on a weak connection. Retro-fitting this is close to rebuilding it.
02 — WHAT WE BUILD FOR THIS TRADE
Three routes for a social product.
The core loop first
Profiles, the feed, and one way for two people to reach each other — built properly and launched. Everything else waits until real people are using it.
- A feed that stays fast as it fills
- Chat with delivery state and presence
- Report, block and a moderation queue from day one
Fixing one that already launched
Where an app exists and has slowed down. We profile what is actually slow rather than rewriting it, which is usually a small number of queries and one missing index.
- Feed and query profiling against real data volume
- Caching and pagination that survives growth
- Push rebuilt around preferences, not volume
Matching and discovery
Where the product is the matching rather than the posting — dating, marketplaces, communities with interest graphs. The ranking is the product and deserves the time.
- Matching rules you can change without a release
- Discovery that does not show the same ten people
- Safety tooling before launch, not after
03 — WHAT WE HAVE ALREADY SHIPPED HERE
What this work looks like.
04 — WHAT OWNERS IN THIS TRADE ASK
Four questions, answered before the call.
There is no single number — it depends on how the timeline is queried, not how many people are on it. We have seen apps struggle at two thousand and others fine at two hundred thousand. The honest answer comes from looking at the queries, which takes an afternoon.
Yes. Both app stores ask how user-generated content is reported and actioned, and a launch without an answer can be rejected. It is also the week you least want to be building it.
Usually. The first piece of work is a read of the code and the database rather than a quote — if it is in a state where changes are safe, we will say so, and if it is not we will say that instead.
05 — YOUR SETUP
How many people are on it now, and how slow has it got?
Tell us roughly how many users, what the feed does on a bad day, and whether anyone is reading the reports. That is usually enough to say where the problem actually is.
NEW WORK
business@softieons.com · +91 95106 80663
STUDIO
5th Floor, Abhinandan Royale, Bhatar Road, Surat 395007
HOURS
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