The same eligibility call, all day
Rules that differ by state and property type, answered by a human every time instead of once on the page.
01 — THE PARTICULAR HEADACHES
Four things that slow a scheme business down.
Commercial and residential mixed
Two completely different buyers reading one page, and a sales team sorting the enquiries by hand afterwards.
Content that ages badly
When a programme changes its incentives, an unmaintainable site quietly starts telling customers something untrue.
No proof of the incentive
Customers want a number. Vague "save on energy" copy loses to a competitor who states the rebate plainly.
02 — WHAT WE BUILD FOR THIS TRADE
Three things we build for scheme participants.
Scheme-by-scheme explainers
A page per programme with incentives spelled out and eligibility stated in the customer’s terms, structured so an update is a content edit rather than a rebuild.
- One page per scheme and state
- Incentives stated as numbers
- Editable by your own team
Separate enquiry paths
Commercial and residential customers routed apart from the first click, so nobody re-sorts a shared inbox.
- Two qualification flows
- Routing to the right sales owner
- Fields that pre-qualify by property type
Search for scheme intent
People search for the programme name and their state. Being the clearest answer to that query is the entire acquisition channel.
- Scheme and state keyword coverage
- Content kept current with rule changes
- Enquiry-based reporting
03 — WHAT WE HAVE ALREADY SHIPPED HERE
What we have shipped in this space.
04 — WHAT OWNERS IN THIS TRADE ASK
Four questions, answered before the call.
That is the design constraint. Incentive figures and eligibility text are content, editable by your team without a developer touching a template.
Yes, and we will push back on how far it goes. A short qualifier that ends in a conversation converts better than a calculator that pretends to give a final number.
Usually one site with per-state pages — cheaper to maintain and stronger in search than separate sites competing with each other.
It already has. Review calls in your hours, and documentation written on the assumption nobody can walk over to a desk.
05 — YOUR SETUP
Which questions is your sales team answering twice?
Send us the three most common eligibility questions you get on the phone. If they belong on a page, we will tell you what that page looks like.
NEW WORK
business@softieons.com · +91 95106 80663
STUDIO
5th Floor, Abhinandan Royale, Bhatar Road, Surat 395007
HOURS
Mon–Sat, 10:00–19:00 IST
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