No way for a buyer to compare mills.
India’s designer-textile trade moves on forwarded photographs and phone calls. A buyer could see what one mill was offering today, but had no way to compare four of them on specification, price or minimum order.
Mills, meanwhile, had no channel to reach buyers beyond the contacts already in their phone — and every new relationship started from scratch, with photographs and a negotiation.
A marketplace where both sides get something concrete.
Mills publish with specifications
Fabrics listed with the detail buyers compare on, so a listing is useful without a phone call attached.
Buyers browse and order by category
Category-led browsing and ordering at factory prices, structured for wholesale quantities rather than retail baskets.
Trade services behind it
Trade, marketing and finance services sit behind the marketplace, which is what makes it worth joining for a mill.
Built for the phone in the market
Native Android, designed to work one-handed on mid-range devices with intermittent signal.
Two calls that shaped the build.
Supply side first
A marketplace with no listings is a dead app. We shipped the mill-side publishing experience first and made it usable enough that early sellers stayed while the buyer side filled in.
Specifications mandatory
Optional specification fields would have been left empty, reproducing the WhatsApp problem inside an app. Making them required was unpopular for a week and load-bearing thereafter.
Comparison became possible.
- Buyers can compare fabrics across mills on specification rather than on whoever replied first.
- Mills reach buyers outside their existing contact list, with listings that stand on their own.
- Orders and enquiries carry the specification, so fewer deals collapse on a misunderstanding.
Client-reported outcomes, described qualitatively — we publish numbers only where the client has agreed to them.
