A day lost to the first email
The buyer asks a question that the page should have answered. By the time you reply, they have written to two other manufacturers.
01 — THE PARTICULAR HEADACHES
Four things that lose a jewellery enquiry.
Certification buried
Trade buyers want the specifics — cut, clarity, certification, karat — before anything else. Marketing copy in front of that costs you credibility.
Photography that undersells
High-value pieces shot inconsistently look cheaper than they are. This is the one industry where image quality is the product.
No qualifying happening
Every enquiry arrives identical, so the sales desk cannot tell a retail browser from a wholesale order until they call.
02 — WHAT WE BUILD FOR THIS TRADE
Three things we build for the jewellery trade.
Collection catalogues
Collections presented properly, with the specification detail a trade buyer scans for, and enquiry forms that capture volume and market up front.
- Certification and specification fields
- Price-on-request handling
- Structure a buyer can scan in thirty seconds
Enquiry routing that works overnight
Enquiries that arrive complete, sorted and acknowledged while Surat sleeps — so the first human reply is already the useful one.
- Auto-acknowledgement in the buyer’s hours
- Qualification questions in the form
- Routing by market and volume
Export-market SEO
Being findable for the specific pieces you manufacture, in the markets you actually ship to, rather than competing with retail brands.
- Trade-intent keyword work
- Collection pages that rank
- Analytics by market, not just country
03 — WHAT WE HAVE ALREADY SHIPPED HERE
What we have shipped in this trade.
04 — WHAT OWNERS IN THIS TRADE ASK
Four questions, answered before the call.
Usually not. Price-on-request with a qualifying form works better — you keep pricing private and learn who is asking before you answer.
No, and we will tell you plainly that it matters more than the design here. We will specify what is needed and work with your photographer.
They can, but most trade clients do not want that. We generally build to a qualified enquiry, then the order happens in your own system.
We already do. Review calls in UK hours, and handover documentation written for people who cannot walk over to a desk.
05 — YOUR SETUP
What does a buyer see before they email you?
Send us your current site or catalogue and the market you sell into. We will tell you which question the page should be answering that it is not.
NEW WORK
business@softieons.com · +91 95106 80663
STUDIO
5th Floor, Abhinandan Royale, Bhatar Road, Surat 395007
HOURS
Mon–Sat, 10:00–19:00 IST
06 — OTHER TRADES WE KNOW
Not your trade? Try one of these.
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