The things we end up explaining on every call.

What a CRM actually costs, why a fabric catalogue dies on a 3G phone, which WhatsApp messages Meta will block. Written for the owner making the decision, not for other developers.

NOTES IN THE LAUNCH SET TRADES COVERED EMAIL A MONTH, NO MORE GHOSTWRITERS INVOLVED
01 — THE NOTES

Nine to start with, by trade.

Custom mobile app
Mobile Application 5 min read

Custom mobile app

Any business that wants to win, keep and expand customers while also cutting costs needs a solid mobile strategy. Many businesses, however, are unsure how to start with mobile app development. The first, and maybe mos...

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02 — ONE EMAIL A MONTH

No newsletter voice, just what we learned.

One note a month: what we shipped, what broke, and the thing a client taught us the hard way. Unsubscribe link in every email, and we never pass the address on.

FREQUENCY

Once a month, start of the month. Never a second send.

LENGTH

About 600 words — one idea, worked through properly.

YOUR DATA

Stored by us, used for this list only, deleted on request.