Demo every sprint
A working build shown on a call, every two weeks.
SURAT · FOUNDED 2011 · STILL SHIPPING
Websites, apps &
the systems
behind them.
One in-house team in Surat for everything a growing business needs built — a site that ranks, an app people keep, a CRM shaped to your desk, and the marketing that fills all three.
- 2011
- FOUNDED
- 15+
- YEARS
- 650+
- CLIENTS
- 5
- PRODUCTS
650+
CLIENTS
Taking work for January
design + code
START WHERE IT HURTS
What's the actual problem?
What we'd do
A technical SEO fix, then a content engine.
We audit what is actually blocking you — speed, structure, thin pages, missing schema — fix it in the code ourselves, then build the pages and local listings that earn the traffic.
Typically involves
- Technical audit and Core Web Vitals fixes
- Page structure, schema and internal linking
- Local SEO and Google Business profile
- Monthly content plan aimed at buying intent
Typically a 3-month minimum, because rankings do not move faster than that honestly.
What we'd do
A CRM your team will actually open, wired to WhatsApp.
Enquiries land in one pipeline with an owner and a follow-up date, and the WhatsApp thread sits inside the record — through Chatieons, on your own verified number.
Typically involves
- Lead capture from site, ads and WhatsApp
- Pipeline stages, owners and reminders
- Official WhatsApp Business API templates
- Reports on who followed up and who did not
Residieons or a custom build, depending on how unusual your process is.
What we'd do
A quotation builder that remembers your pricing.
Saved components, supplier net cost, markup rules and versioning — so a quote is assembled in minutes and sent as a link your customer can accept.
Typically involves
- Reusable pricing components and templates
- Versions, so revisions do not overwrite history
- Guest-safe documents that hide net cost
- Accept, pay and convert to a booking
This is exactly what Travelieons does for travel desks — 40 minutes down to 3.
What we'd do
A rebuild that keeps every ranking you have.
We keep your URLs and titles, rebuild the front end properly, and move the content across with redirects mapped one to one — so traffic survives the relaunch.
Typically involves
- URL and metadata inventory before anything moves
- New build on Laravel with a real admin panel
- Redirect map and post-launch crawl checks
- Analytics and Search Console re-verified
Four to six weeks for a typical business site, content-dependent.
What we'd do
One Flutter build for both stores, with a real backend.
We scope the smallest app that solves the actual job, build it against a proper API, and take it through store review under your own developer accounts.
Typically involves
- Flows and screens before a line of code
- Flutter build for iOS and Android
- Push, payments, offline states
- Store submission and the first update
Eight to fourteen weeks depending on roles and integrations.
What we'd do
GST-ready invoicing joined up to the rest of it.
Invoices, ledgers and returns that reconcile against the same data your sales team works in, instead of a monthly re-typing exercise.
Typically involves
- GST invoicing and e-way documents
- Ledgers, receipts and reconciliation
- Returns-ready exports for your CA
- Connected to your CRM, not a separate island
Accountieons, configured and migrated by our team.
01 — WHAT WE DO
Eight disciplines, one team, one invoice.
No middlemen, no outsourcing. The engineer who scopes your project writes it, and the marketer who promotes it sits at the next desk.
01
Web development
Corporate sites, catalogues, e-commerce and internal web apps. Built on Laravel or WordPress depending on who has to edit it, and fast on the connections your customers actually have.
02
App development
Customer apps, field apps and marketplace apps — with the admin panel and APIs behind them, because an app without a back office is half a project.
03
Custom CRM & software
The work we know best — five of our own products started as one of these. Leads, quotations, inventory, jobs, approvals, payouts: whatever your business does that no off-the-shelf tool matches.
04
Digital marketing
Search, ads, social and WhatsApp run against one number: qualified enquiries. Because we also built the site and the CRM, we can see which campaign became revenue instead of guessing.
05
Graphic design
Logos and identity, print that goes to an actual press, and campaign sets that still read at thumbnail size. Done by the people who also build the site, so the brochure and the booking screen look like the same company made them.
06
Product design
UX and interface design for software people use all day — dashboards, booking desks, inventory, ledgers. Designed against real data and real conditions rather than a tidy artboard, and handed to developers sitting in the same room.
07
Quality assurance
Manual and automated testing for web and mobile — functional, API, performance and release checks. Run on real devices and real connections, because most of what breaks never breaks on a developer's machine.
08
AI & automation
Chatbots, document extraction and LLM integrations wired into the CRM you already run. We build the boring parts — the queue, the audit trail, and the fallback for when the model is wrong.
02 — INSIDE EACH SERVICE
What you actually get.
Web development
A site that a salesperson can point at, and a web app your staff live inside.
Corporate sites, catalogues, e-commerce and internal web apps. Built on Laravel or WordPress depending on who has to edit it, and fast on the connections your customers actually have.
Explore web development
What we build
- Manufacturers & exporters
- Developers & brokers
- Clinics & services
You receive
- Design in your brand, not a template
- Mobile-first build, tested on real devices
- CMS or admin panel you can use
- Technical SEO and schema at launch
- Payment and shipping integrations
App development
Native where it matters, Flutter where one codebase is the smarter buy.
Customer apps, field apps and marketplace apps — with the admin panel and APIs behind them, because an app without a back office is half a project.
Explore app development
What we build
- Marketplaces
- Field & sales teams
- D2C brands
You receive
- Android and iOS builds
- Admin panel and APIs included
- Push notifications and analytics
- Play Store and App Store submission
- Crash monitoring after launch
Custom CRM & software
Your process is the advantage. A generic pipeline would flatten it.
The work we know best — five of our own products started as one of these. Leads, quotations, inventory, jobs, approvals, payouts: whatever your business does that no off-the-shelf tool matches.
Explore custom crm & software
What we build
- Multi-branch businesses
- Distributors
- Service operations
You receive
- Discovery of how you actually work
- Roles, permissions and audit trail
- Migration from your spreadsheets
- Reports the owner will open daily
- Starts from our CRM spine, not zero
Digital marketing
Traffic is not the point. A filled enquiry form is the point.
Search, ads, social and WhatsApp run against one number: qualified enquiries. Because we also built the site and the CRM, we can see which campaign became revenue instead of guessing.
Explore digital marketing
What we build
- Local service businesses
- Exporters chasing overseas buyers
- D2C brands
You receive
- Technical SEO audit and fixes
- Keyword and content plan per month
- Google and Meta campaign management
- Social calendar and creative
- Lead tracking into your CRM
Graphic design
A mark that survives a press, a feed and a 16-pixel favicon.
Logos and identity, print that goes to an actual press, and campaign sets that still read at thumbnail size. Done by the people who also build the site, so the brochure and the booking screen look like the same company made them.
Explore graphic design
What we build
- New businesses
- Exporters & manufacturers
- Anyone rebranding
You receive
- Logo in vector, with the spacing and usage rules written down
- A file set that works: print, web, favicon, dark and single-colour
- Print-ready artwork with bleed, marks and the right colour profile
- Campaign sets sized for each place they are posted
- Editable source files handed over, not held hostage
Product design
Screens for someone with one hand free, in sunlight, in a hurry.
UX and interface design for software people use all day — dashboards, booking desks, inventory, ledgers. Designed against real data and real conditions rather than a tidy artboard, and handed to developers sitting in the same room.
Explore product design
What we build
- Teams building a product
- Anyone replacing a spreadsheet
- Apps that grew without a designer
You receive
- The flow mapped before a single screen is drawn
- Interface design against real content, not placeholder text
- A clickable prototype you can put in front of someone
- A component set, so screen forty costs less than screen four
- Developer handoff with spacing, states and edge cases specified
Quality assurance
Finding it before your customer does, on the phone they actually own.
Manual and automated testing for web and mobile — functional, API, performance and release checks. Run on real devices and real connections, because most of what breaks never breaks on a developer's machine.
Explore quality assurance
What we build
- Teams without a tester
- Before a big release
- Software that keeps regressing
You receive
- A written test plan tied to what the software is supposed to do
- Test cases you keep, so the next release is cheaper to check
- Bugs reported with steps, device, build and a recording
- Device-matrix testing on phones your customers actually use
- API checks for the failure cases, not only the happy path
AI & automation
Useful where it saves an hour. Not where it makes a headline.
Chatbots, document extraction and LLM integrations wired into the CRM you already run. We build the boring parts — the queue, the audit trail, and the fallback for when the model is wrong.
Explore ai & automation
What we build
- Teams drowning in repetitive typing
- Anyone reading the same documents daily
- Businesses already running our CRM
You receive
- The workflow written down before any model is chosen
- Integration into the system you already run, not a second one
- A queue and retry path, so a slow model does not stall the desk
- An audit trail of what was sent and what came back
- A reviewed fallback for every answer that has to be right
03 — HOW WE PROVIDE SERVICES
Three ways to work with us.
Pick the shape that fits the work. All three run on the same rhythm: a staging URL from week two and a WhatsApp group with the people building it.
Staging from week two
Open the URL any day and see where we are.
One WhatsApp group
You, the engineer, the designer. No ticket queue.
Code in your repo
Pushed as we go, not dumped at handover.
QA before release
Web, mobile, performance and API testing in-house.
04 — WHY WE'RE DIFFERENT
We run our own software. Most agencies only sell yours.
Five products of ours are live with paying customers. We have already made — and paid for — the mistakes most vendors are about to make on your project.
The usual agency
Your build is sub-contracted to a freelancer you never meet.
Dev, design and marketing are three vendors who blame each other.
Support disappears into a ticket queue.
You get a deployed build, not the source.
The first working version appears at the end.
They have never run the kind of business they build for.
WhatsApp campaigns through a reseller of a reseller.
Softieons Technology
Written in-house in Surat by the engineer who scoped it.
Site, app, CRM and campaigns under one roof and one invoice.
A WhatsApp group with the people who wrote the code.
Code in your repository, accounts in your name, from week one.
Staging URL from week two, a demo every sprint.
We run five products of our own with paying customers.
Official Meta Business Partner — templates approved directly.
2011
STUDIO FOUNDED IN SURAT
15+
YEARS SHIPPING SOFTWARE
650+
CLIENTS SINCE 2011
5
PRODUCTS OF OUR OWN
05 — THE PROCESS
First call to live, in five stages.
01 — Discovery
We sit with the people doing the work and write down what actually happens — including the spreadsheet nobody mentions.
WEEK 0
02 — Data model
The schema before the screens. Get this wrong and every later feature costs double.
WEEK 1
03 — Design
Screens built around the fastest path through the task, not around a template.
WEEK 2
04 — Build in slices
Two-week slices on a staging URL you can open any day. No six-month silence.
WEEKS 3+
05 — Launch & support
Testing, migration and training — then a team that answers WhatsApp in your working hours.
LAUNCH
06 — INDUSTRIES
We already speak your vocabulary.
Real estate
UNIT INVENTORY, SITE VISITS, BROKER PAYOUTS, BOOKING PAPERWO...
Textiles & export
FABRIC CATALOGUES, SPECIFICATION FILTERS, EXPORT ENQUIRIES,...
Jewellery
COLLECTION CATALOGUES, CERTIFICATION DETAIL, TRADE ENQUIRIES...
Healthcare
PLAIN-LANGUAGE CARE PAGES, CONSULT REQUESTS, CARE-SETTING SP...
Logistics & e-commerce
RATE COMPARISON, BULK LABELS, UNIFIED TRACKING, COD RECONCIL...
Travel
QUOTATION ENGINE, SUPPLIER COST SHEETS, DAY-WISE ITINERARIES...
Accounting & compliance
GST INVOICING, LEDGERS, RECEIVABLES AGEING, PAYMENT REMINDER...
Energy & schemes
VEET, REES, ESS, ELIGIBILITY CONTENT, COMMERCIAL VS RESIDENT...
Social networking
FEEDS AND TIMELINES, MATCHING, CHAT AND PRESENCE, MODERATION...
Education & learning
ADMISSIONS, ATTENDANCE, FEE COLLECTION, TIMETABLES, PARENT C...
Sports & entertainment
LIVE SCORES, FANTASY TEAMS AND CONTESTS, VIDEO DELIVERY, SUB...
07 — SELECTED WORK
Built, launched, still running.
A few of the most recent. Every card opens the client's own site — the full list is on the work page.
Geopayments
Fintech / Remittance
Cross-border money transfer to 100+ countries.
Opens Geopayments in a new tab
ASHIP
Logistics / Courier
Domestic air and surface courier, out of Surat.
Opens ASHIP in a new tab
Trips Veda
Travel / DMC
Luxury international travel and destination management.
Opens Trips Veda in a new tab
ToPay
Fintech / Payments
Utility bills and recharges, paid from the phone.
Opens ToPay in a new tab
JDAC
Logistics / Freight
Heavy cargo booked in under a minute.
Opens JDAC in a new tab
Aries Holidays
Travel / Tours
Crafted trips, from beach stays to hill treks.
Opens Aries Holidays in a new tab
Atlance Group
Real estate / Developer
Residential development in Valsad.
Opens Atlance Group in a new tab
Billy's Products
Industrial / Manufacturing
Diamond grooving wheels, with the specs up front.
Opens Billy's Products in a new tab
08 — OUR OWN PRODUCTS
Software we license, not just build.
The property desk, from first enquiry to booking form.
- Lead capture from ads, site and calls
- Site-visit scheduling and outcomes
- Unit inventory with pricing rules
A quotation has versions. A booking has suppliers. A traveller has a visa.
- Quotation builder with net cost and markup
- Versioning, so revisions keep history
- Guest-safe vouchers and itineraries
Official Meta Business Partner — your number, your templates, no reseller chain.
- Verified business number and green tick path
- Marketing and utility template approval
- Bulk campaigns with delivery reporting
So the money side of a CRM stops ending in a spreadsheet.
- GST invoices, credit notes and e-way docs
- Customer and supplier ledgers
- Receipts, payments and reconciliation
One despatch desk across every courier you use.
- Rate comparison across couriers
- Bulk label and manifest printing
- Pickup scheduling and status sync
09 — LIFE AT SOFTIEONS
The people who will actually build it.
A studio, not a call centre. Engineers who ask why the agent does it that way, designers who sit in on client calls, and a founder who still reviews code.
Founded and still led by Kunal Jhaveri
Laravel, Flutter and AI engineers in-house
Most new work arrives as a referral
10 — CLIENTS
Mukesh Pandey
Mobile app client
In their words.
3.8 47 Google reviews“Nice to work with a team of very professional developers. They did not just build the app — they clarified every doubt and suggested better ways to do it.”
NO RESUME PADDING
The stack we actually use
Laravel
PHP
Flutter
React
Node.js
Python
MySQL
MongoDB
Firebase
WordPress
WooCommerce
Magento
WhatsApp Business API
Meta Ads
AWS
AI / LLM integrations
11 — QUESTIONS
Asked before you ask.
A business website is typically four to six weeks. A mobile app or a CRM module runs eight to fourteen, depending on how many roles and integrations it touches. You get a week-by-week plan before anything is signed, and a staging URL from week two so the timeline is visible rather than promised.
Fixed-scope projects are quoted as one number against a written scope and billed against milestones. Dedicated teams and retainers are monthly. Change requests are quoted before they are built — never invoiced as a surprise.
Yes. Source lives in your repository from the first sprint, hosting and store accounts are created in your name, and handover includes the data model, deployment steps and recorded training. On our licensed products your data exports on request.
Often, yes. We start with a paid audit: we read the code, run it locally, and come back with what is salvageable, what should be rewritten and what it will cost. If the honest answer is that a rebuild is cheaper, we say so in writing.
Yes — a good share of our work is for clients in the US, UK and the Gulf. We overlap mornings IST for the Gulf and Asia, late afternoons for the UK and US East Coast. Contracts and GST-compliant paperwork are handled from Surat.
Post-launch fixes are included with every project. After that most clients move to a care and growth retainer: hosting, monitoring, small features, SEO and campaigns. Blockers get a same-day response in your WhatsApp group during working hours.
12 — START HERE
Tell us what breaks today.
Send the problem, not a specification. You will hear back from an engineer within one working day — with a scope, a number and a date, or an honest no.
STUDIO
5th Floor, Abhinandan Royale, Bhatar Road, Surat 395007
BUSINESS
business@softieons.com · +91 95106 80663
CAREERS
hr@softieons.com
HOURS
Mon–Sat, 10:00–19:00 IST · WhatsApp answered outside hours