Buyers at scale, supply stuck at a desk.
Demand was not the problem. Agents were: adding a property meant going back to an office computer, typing details from memory and uploading photos taken hours earlier. Listings arrived late, thin, and sometimes not at all.
On the buyer side, a portal at that traffic level needs search, moderation and enquiry handling that does not fall over — and moderation that a small team can actually keep up with.
An app for the field, a portal for the volume.
List from the property itself
Camera photos, location, price and details captured on site, live in minutes rather than the next day.
Tolerant of bad signal
Built for construction sites and basements — progress is not lost when the connection drops mid-upload.
Portal search and moderation
Buyer-side search, filtering and a moderation queue a small team can clear daily at that volume.
Enquiry routing to the agent
Buyer enquiries reach the listing agent with the property attached, on the phone they already have in hand.
Two calls that shaped the build.
Native Android, not cross-platform
Camera behaviour, upload reliability and performance on low-end devices decided it. The agent audience was overwhelmingly Android, so a second platform would have bought nothing.
Fewer fields at capture
We cut the listing form to what an agent can realistically complete standing in a flat, with enrichment possible later. A complete form nobody fills in is worse than a short one they do.
Supply caught up with demand.
- Properties go live during the site visit rather than the following day.
- Listings arrive with real photographs taken at the property, not stock or reused images.
- Moderation and enquiry handling keep pace with a portal at that traffic level.
Client-reported outcomes, described qualitatively — we publish numbers only where the client has agreed to them.
