What is AI marketing?

AI marketing is about using artificial intelligence to streamline user data to personalize consumer campaigns. There are so many data sources out there for marketers to use, comb, and sift through all of it to optimize a campaign will mean a lot of man-hours spent.

AI marketing can use the provided data, examine insights, and then provide data for optimum campaigns. The next moves of consumers can be anticipated with machine learning, and the customer journey can be significantly improved and customized. AI takes over from marketers the role of data analysis so they can focus on content creation, implementation strategies, and the more creative side of things.

AI Marketing Examples:                                        

Virtual Assistants:

Virtual assistants are functioning handily. Hands-free voice commands mean it’s never been easier to search for products and services. All this data is collected and used to streamline consumer purchases, analyze what people are looking for, and improve the consumer experience. Virtual assistants can recommend related products based on previous purchases and optimize consumer travel better.

Optimized Email:

The plight of email marketers is that no two people are the same when they pick a time to send email marketing messages to consumers. Sure, when the best time to send email is through data, you can assume, but AIs have a completely new level of precision. They can figure out when the time is right for individual consumers to send emails to ensure they are engaged with it.

Recommended Products:

Now AI can smartly recommend similar products to consumers. Again, having product recommendations on a website is not new but these were related products that would be seen by all other users. Recommended products are customized to the individual with AI marketing.

Personalized Incentives:

It can be a disaster to send a discount code to a consumer who has just bought one product. Because when they find out they could have gotten something cheaper, someone who just paid the full price will become livid. But AI marketing ensures you send the right incentives to the right people. It makes the consumer feel appreciated, and further personalizes their experience.