Search Engine Optimization (SEO) is the practice of increasing organic traffic to your website from the results of unpaid search engines in Google, Yahoo, Bing, and others. Applying SEO tactics is a must to rank well for keywords that matter to you and make your website more prominent in search results.

Understanding how search engines work is part of ensuring your web pages are optimized. By listing the web pages that are the most relevant to the terms people are looking for, search engines cater to users.

There are several variables that search engines use for a given website to analyze and determine relevance. These are not often revealed by Google, but there are plenty that marketers are widely aware of and use.

Search engines follow three steps when ranking a website:

• Crawling
• Indexing
• Ranking

Steps to Become an SEO Expert:

You can learn countless abilities on your own; and with sites, many of these can be done online in a structured and thorough way.

• Learn the fundamentals of how search engines operate
• Understand strategies and concepts for SEO
• Taking part in SEO training
• Keep up with trends in the sector and news
• Get familiar with the tools of SEO
• Experiment on your site or blog with SEO tactics
• Show your efforts and outcomes to employers

Responsibilities of an SEO Expert:

• Optimization
• On-Page SEO
• Off-Page SEO
• Mobile Optimization
• Keyword Research
• Analytics
• Link Building