The rise of social media has been a global phenomenon, so far-reaching that its stronghold has left no industry untouched. Digital and content marketing under the tyrannical rule of social media has undergone numerous changes and adaptations to remain effective. The most noteworthy addition is reactive marketing.

What is Reactive Marketing?

As part of its digital marketing strategy, most brands are running some form of social media campaigns. In-house creating and distributing digital communications and stories directly to consumers is not new, content marketing has been around for some time.

Brands are able to communicate instantly, and by pressing a button, a new opportunity has been created to insert themselves into online discussions and ‘hype-circles.’ By becoming part of natural narratives, brands are not only becoming recognizable but also relatable.

This is reactive marketing the practice of tailoring your content today, hour, or even minute watercooler conversation topics; thus, it reacts to whatever the big story is at the time.

Reactive marketing topics are easy to find, thanks to hashtags, users can easily find content related to a specific topic and with trending topics, any brand or person knows where the action is at any time.

Things to remember about Reactive Marketing:

• Be timely
• Embrace the seasons
• Always understand your marketing angle
• Think about the value of the reaction