Virtual Reality’s potential to disrupt a diverse section of industries from healthcare to entertainment is widely debated and often supported by research reports. Undoubtedly, the practicality of developing virtual reality apps that replicate the physical world, create sensory experiences, and simulate real-life scenarios and experiences will have a profound effect on how we work. One industry that has witnessed maximum disruption, however, is the entertainment sector. It has been predicted that virtual reality (VR) will change the future of entertainment technology solutions.

The VR industry is increasing rapidly with the market size of virtual reality hardware and software expected to rise from US$ 2.2 billion in 2017 to over US$ 19 billion by 2020. Virtual Reality (VR) puts you in a digital world by creating interactive experiences using 360-degree images or computer-rendered environments. Transforming a passive observer into an active participant in the action is the key to virtual reality. VR is certainly aimed at transforming entertainment, especially given the growing number of businesses and products.

Virtual Reality Entertainment Technology Solutions

• Location-Based VR: The secret to location-based VR is the experience itself, which is to create immersive virtual reality content that can not only be brought from the traditional commercial platforms.
• Virtual Reality Movie Theaters: Movie theaters are at the forefront of cinematic experience’s latest technical upgrade: virtual reality. Film enthusiasts wear head-mounted displays and view the entire show in the virtual world.
• Virtual Reality Theme Park Rides: Virtual reality theme park rides are an evident application of the technology and are not new. For years, world-famous amusement parks like Disneyland and Universal Studios have used flight simulator technology strategically to create motion simulator rooms. Though these attractions go much beyond the use of head-mounted displays combining the use of high-definition movie screens, booming sounds, and motorized seats to provide the feeling of space adventures.

Virtual Reality Devices

• Oculus Rift S
• HTC Vive
• Samsung Gear VR
• Google Cardboard
• Treadmills and Haptic Gloves

Business Opportunities for VR in Entertainment

In entertainment, virtual reality can facilitate business in two main ways:

• Develop/sell/rent VR products that are known for gaming, entertainment, parties, corporate events, and personal use.
• Advertising and monetization within VR applications.