Maintaining a presence on social media is crucial to any business today. Platforms such as Twitter, Facebook, YouTube, TikTok, and Instagram give you the opportunity to build and connect with existing customers.

Multiple social media profiles can be a time-consuming task. It is easy to spend hours looking for content and replying to comments. Smaller teams simply don’t have that sort of tweeting time.

One way to make the process more effective is through the use of specialist tools for social media management.

Common tasks that these tools can assist with include:

• Creating content
• Publishing and scheduling posts
• Planning content strategy
• Monitoring replies and comments
• Tracking live trends
• Measuring engagement
• Managing multiple profiles

The Best Social Media Management Tools:

Crowdfire:

This tool is mainly for posting and scheduling purposes. Crowdfire helps you find relevant web content, with a curation feature that can filter content by subject. You can convert existing content to shareable postings on your website. This is really useful for blogging and promoting new products. The platform has a pop-up calendar to help you plan posts ahead of time, or you can let Crowdfire suggest the best time to share.

Iconosquare:

If the visual content is the focus of your social media marketing efforts, Iconosquare is the best for that. This premium tool works only with Instagram business accounts and Facebook pages, but it does have features that you won’t find elsewhere. The platform gathers an impressive set of metrics, ranging from average engagement to organic reach. Demographic data, tracking posts, and stories provide valuable information about your audience.

Post Planner:

Curating engaging content is best. Most small businesses need to rely on a cure to drive social commitment. Post Planner is the most appropriate tool for this job. This platform, aimed primarily at startups and freelancers on a tight budget, helps you to line up like-worthy posts in three easy steps. Post Planner has an intelligent discovery engine to help you find content that will interest your audience. Just type in a topic and the app will offer a selection of links that draw online clicks.

Hootsuite:

It is for keeping multiple networks track. You can’t go wrong with Hootsuite, really. This platform for social media management has always been around but it’s still a versatile and powerful tool. Hootsuite was one of the first applications that enabled you to plan content across multiple accounts. This feature still works well, supporting more than 30 other social media platforms including Facebook, Twitter, LinkedIn, Instagram, YouTube, and more.