We might say the SEO is more critical than ever. Yet we continue to make mistakes anyway. Here, we still make a few Mobile SEO errors that should be avoided in order to achieve better SEO.

Speed

Page speed is the most important factor in Google’s ranking. Well, maximum people avoid visiting and abandoning the sites which take longer to load. So, it becomes important for the website speed to be up to the mark. Well, if your site lags behind in pace, then aim to have fewer redirects. External files like CSS and JavaScript are the factors that try to increase the speed of the website. Keep the pages clean and basic, and delete unused elements from the pages. You need to use the compressed images to increase page speed and should test the hosting solutions specifically for the e-commerce websites.

Restricted Files

The most popular of all SEO mistakes is that the websites use restricted files. Google should be able to crawl the website as you try to scan the websites, as regular websites do. Now, if the website cannot access JavaScript, CSS, Php, etc. files, then this will hamper the rating of the website. If you want to test any critical issues and know if the elements are approved by the site, then you can test your website on the Google Search Console and find out the status.

Interstitial Ads

Ads play a crucial role in business growth. Users are more easily drawn to it. Yet, even when you visit a site on cell phones or desktops, these become a hindrance. Not only do they take space but they also become an unwanted part of the website. Thus, due to the loading of these ads which occupy a large amount of room, the speed of the website is affected and the site ranks low in organic search due to bad user experience. Over the web app, you need to rethink.

Ignoring the Content

In the case of SEO and rankings, there are people who think the content doesn’t really matter. But that really is not accurate. When people access it via their cell phones they come across a lot of content. Okay, there are many things people want to do through their mobile phones. So, we can say the content plays a major role in getting rankings.

Faulty Redirects

Unless the websites are not designed for mobile devices, then these redirects can play a crucial role in rankings. This situation is usually seen when the app and the device URL are different. Often when trying to access a certain page on a Smartphone or desktop, the users are redirected to some other location. But there are chances that the rankings will be impacted because of inadequate pages and inaccurate redirects.

Poor Design

Development plays a major role in user experience and in rankings. If you have a mobile website that’s convenient, then the design should be mobile in nature. The templates that are not mobile-friendly, they are not even noticed by Google and, in the end, lead to poor SEO and low ranking.

Mobile Viewport Not Properly Specified

Cell phones come in various shapes and sizes. Therefore, the website is recommended to be user friendly in all apps. If the viewport is not correctly defined then the users experience that the pages are not properly fitted in the app. So, you can use CSS and media queries to design and style the correct friendly mobile app.