There has been a big surge in cloud computing technologies in recent years. Salesforce is one such technology that has had an immense effect on the computing world. Customer Relationship Management (CRM) solutions were hosted on a company’s own server prior to Salesforce. Building affordable CRM software and delivering it fully online as a service. The main idea behind Salesforce was this. Salesforce, which started as Software as a Service (SaaS) business, has grown into the world’s fifth-largest software company. At a fraction of the cost, Salesforce was not just about a better product. It was about replacing the lengthy process of installing and moving everything to the internet. The business model, no more long-term contracts, or costly licensing deals have been altered. What is Salesforce? The company Salesforce began as Software as a Service (SaaS). Now Salesforce provides various software solutions and a platform to develop and distribute custom software for users and developers. Multi-tenant architecture is the basis of Salesforce. This implies that common technology is shared by multiple clients and all run on the latest release. You needn’t worry about upgrades to the application or infrastructure, they happen automatically. Instead of managing technology, this helps your organization focus on innovation. Benefits of Salesforce: Salesforce offers you the quickest route from Idea to App. Instead of building the infrastructure and tools yourself, you can focus on building your app using Salesforce instruments. Years of time and millions of dollars can save you this. Traditional CRM software can take more than a year to deploy when compared with Salesforce for months or even weeks. Salesforce wins in hands down easy to use category. You can spend more time putting it to use and figuring it out for less time. Customers find Salesforce very efficient because it is easy to use and can be customized to meet business needs. Salesforce is in the cloud, so it can be used by your team from anywhere with Internet access. If you’re a rapidly changing business or you’re a seasoned business that’s been around for years, your business is probably also changing. Salesforce is entirely scalable for your growth. With 3rd party apps, Salesforce seamlessly integrates. You can do this if you want to integrate Salesforce with Gmail, and you can do that if you want to integrate it with your accounting software. On the other hand, integration with other CRMs is stringent. Salesforce is affordable particularly if you consider its wide range of capabilities. Salesforce can be used even for start-ups and small businesses.