Your website is the foundation of an online presence for your business. People visit it to learn about your business, find your contact details, and buy your products. If your website does not function properly or is out of date, you may lose out on major opportunities, such as new leads and sales. Regular maintenance of the website helps prevent such problems. We’ll explore in this post what website maintenance is, what it includes, and why it’s so essential to your business. What is website maintenance? Maintenance of the website refers to the tasks required to keep your website up to date and function properly. It involves checking your website regularly for problems, correcting any problems, and making updates. Here we discuss why is the maintenance of a website important to your business? Majority of customers check online research People consider your website first. They check all of the information you put into your website. If your website gives them a negative impression of your business, they are likely to continue their research on the site of a competitor, and you may miss a sale. Your website informs users’ first impressions If your website does not function properly or looks out of date, customers often click away. It will create an initial negative impression of your business. If your website looks unprofessional, customers might think your business is like that too. Your website helps grow your sales Your website plays a key role in helping users make a purchase. In the case of e-commerce sites, purchases are made easier on your site. If your site is not functioning properly, you will be missing potential sales. Website maintenance plan improves security Repairing the damage caused by cyberattacks is often expensive, plus you may lose customers who no longer trust their personal information to your company. By keeping your security systems up-to-date, regular maintenance helps protect your site against cyber threats. When you keep your safeguards, customers will feel more comfortable making purchases on your site. Website maintenance supports your SEO strategy If users frequently leave your website shortly after they arrive on it, this may be seen by Google as a sign that your site is not relevant. This bounce rate increase can lead to lower search results rankings, which means you will be driving less traffic to your site. Persistent technical problems, security issues, and outdated website design, structure, or content all contribute to your search engine rankings being reduced. Here are some of the most important tasks involved in website maintenance: Testing your whole website annually Testing browser compatibility Checking for software updates monthly Backing up your website