Conversational Marketing Conversational marketing or conversation marketing is a feedback-oriented marketing approach that businesses use to drive interaction, create customer loyalty, expand customer base and eventually increase sales. Conversational marketing is based on the common-sense concept of listening to the needs of your clients and future clients. Being able to integrate input into your marketing plan and one-to-one contact with the consumer will help differentiate the identity of your business and also inspire future consumers to connect with your product or service. The emergence of social media and other automated chat devices or bots has opened up new lines of customer communication. As a result, the importance of conversational marketing has taken on a whole new dimension. More and more businesses use social media to drive their marketing communication system and grow their brand identity. Examples of Conversational Marketing They prefer to concentrate on social media networks and automated communication devices when people talk about conversational marketing. Conversational marketing isn’t so tight, however. There are many examples of conversational marketing that are worth considering, some that you might already be implementing and others. Email Marketing: Email marketing should not be ignored because of the clearest form of conversational marketing. This would not be called conversational marketing to simply hit your database with an email marketing campaign in which you explain how fantastic your product is, or boast of new features. There are ways you can integrate email into your conversational marketing plan, as you might send a survey to a section of your audience asking them to identify their key business pain points or top priorities for the next year. They will use this information to notify the next marketing campaign. Customer Loyalty Programs: You can help develop your relationships with your customers by implementing initiatives that reward existing customers or clients who renew their contracts with your company. Live Customer Support: You may think customer support is a separate marketing department but all customer-facing positions are marketers and brand advocates for your company. When your customer service is less than adequate, otherwise your company will suffer. One of the most important aspects of any conversational marketing campaign is being able to deliver a high quality of customer service. Leading businesses that respect their customers provide multi-channel support with items like 24-hour helplines, dedicated twitter support pages, and in-app chat or live assistance functionality. Why is conversational marketing so important? Why will conversational marketing be part of the marketing plan for 2020? Throughout the entire online consumer path, conversational marketing operates from a prospect seeking knowledge about your goods to a current consumer requiring help. Perhaps the most important from a marketing perspective is the start of the consumer journey. Conversational marketing works by attracting new clients and in a lead generation more specifically. Qualified leads are what marketers want, so conversational marketing works by transforming the website visitors into qualified leads. This customer-centered approach helps clients find the details they are searching for much faster. For example, you can shorten the sales process by using live chat and chatbots on your website or social media sites and push your online leads through the buyer journey faster.