Technological advancements, as well as digital innovations, have provided new ways for vendors to attract and retain clients. Yet there is a massive difference between mass personalization and true individualization: With a mobile app that lacks any popular feature, you can hardly satisfy your target audience. Machine learning (ML) helps bridge the gap in individualization. Cognitive technology lets businesses build algorithms and machines that understand, assist and even entertain people in their tasks. Globally, machine learning makes mobile apps more user-friendly, improves customer engagement, increases customer loyalty and helps create consistent omnichannel experiences. Different uses of machine learning in a mobile app Personalized experience – You may benefit from the continual learning process by machine learning. Machine learning algorithms can evaluate different information sources from social media behavior to credit scores and pop recommendations right into the devices of customers. Machine learning can help you sort users according to their interests. Advanced search – Machine learning solutions allow you to automate your app’s search, produce better and more meaningful results and make your customers search more intuitive and less burdensome. Machine learning algorithms learn from the queries of customers and prioritize the answers that matter most to a given person. Predicted user behavior – Machine learning systems help marketers understand the needs and activity habits of consumers by scrutinizing different types of data. Machine learning also helps generate individualized suggestions that improve consumer experience and time spent with your application. Relevant ads – The challenging part of advertising is delivering the right ads to the right audience. As advertising becomes more targeted, machine learning technology lets marketers more effectively target display advertisements and custom messages. Machine learning lets you create ads based on data about the particular preferences of each consumer. It saves time and resources and increases the value of your brand. Improved security – Machine learning, apart from being an efficient marketing method, can streamline and secure authentication for the device. Beyond fast and stable login, there are more machine learning applications. With machine learning, you can rely on continuous application monitoring without the need for constant control: machine learning algorithms detect and ban suspicious activities. Beyond fast and safe login, there are more machine learning applications. For machine learning, you can rely on continuous device monitoring without constant control: algorithms for machine learning detect and ban suspicious activities. Machine learning systems can protect your customers in real-time from previously unidentified malware attacks. Deep user engagement – Machine learning tools allow you to provide strong customer service, a wide variety of endearing apps, and entertainment that allows consumers to use your app every day. Conclusion Machine learning technology will empower your mobile app with a powerful customization engine, state-of-the-art search engines, fast and reliable authentication, and fraud security. We at softieons technology work on mobile app development and help the customers according to their requirements which in turn helps in the growth of their business.