With more consumers relying on mobile apps to do daily chores, there are a plethora of apps available for practically every type of business.

According to the Business of Apps article, there are over 300 app stores available worldwide for businesses to build their apps.

If we merely look at the top two app stores, we can see that the Google Play Store has over 3.3 million apps and the iOS App Store has over 2.2 million apps. This counting, however, does not end here.

According to Statista, an average of over 150 new apps are released on the Google Play Store every hour, while over 40 new apps are released on the Apple App Store every hour.

The first and most important step for anyone who wants their app to succeed in this cutthroat competition is to understand their space.

The issue, however, does not end there. According to a recent Business Insider report, the problem with launching the app is marketing, not design or development.

Pre-app-launch strategies

1.     Market research

2.     Get your digital home

3.     Create social media hype

4.     Decide platform dependency

5.     Create a buzz around

6.     Test your beta-version

7.     Leverage goal-oriented app analytics

App-launch strategies

1.     Prepare the visuals

2.     Get testimonials from your beta-testers

3.     Create Content

4.     Pitch on app stores

5.     App store optimization

Post-app-launch strategies

1.     Active user-engagement

2.     App performance optimization

3.     App-version update log