Increasing the number of mobile phones and internet users, comparatively, targeting their target audience is very easy for advertisers and the chances of achieving favorable results have gone up high. It is clear that advertisers need some specific channel or medium to display their presence, and two important channels are primarily in the middle to do so. SMS marketing is one, and email marketing is another. Both are having efficient ways to give out timely information, offers, discounts, etc. of the products and services to the customers. Email Marketing One of the greatest advantages of email marketing is that targeting your target audience is relatively straightforward. Globally, marketers find that they can reach full leads in just a few minutes with the aid of e-mail marketing. In addition to communication, you can also add notes, brochures, pamphlets, and other similar content in the form of attachment. Besides, email marketing tends to be more social and is drawing more viewers due to its various features. To get their attention, you can also add infographics, videos, and pictures to the users. There are also some email marketing drawbacks to this. The percentage of the open rate emails lags between 28 to 33 percent, which is much lower than expected. Second, emails also tend to get inside the spam box. Users receive hundreds of emails every day that they don’t even see, so spam emails are also thought to worry for the marketers. SMS Marketing The biggest drawback of email marketing is the biggest benefit of SMS marketing i.e., the amount of open rate. Text messages have a 99 percent open rate ratio that is even higher than email marketing. People normally open a text message within 4 minutes of their arrival. It represents a significant influence on the mind of the consumers against the advertisers’ product or service offering. One more thing to look forward to is that you have only 160 characters for your texts to express. This is also a benefit because advertisers can tell their target audience specifically about the details about their goods or services. There’s more chance you’ll get the prompt response from other sides. Similar to email marketing, with SMS marketing you can hit your target audience globally too. Currently, many SMS service providers are offering you to touch any corner of the world. The only major drawback of SMS marketing is that you find it hard to collect phone numbers from customers. By having phone numbers, the rock climbing thing creates the customers’ reliable database and also a time-consuming process. Similarities and differences Email Both SMS Content may be longer Messages delivered in seconds Content is limited to 160 characters Often saved for future reference Can invite a two-way conversation Informative, but ultimately disposable content Authentication/infrastructure more advanced- deliverability issues Engagement can be tracked Less likely to be blocked by phone providers Easier to use in desktop applications Universal – nearly everyone has a phone and email address Best for urgent and important messages Can include attachments Can be delivered without an internet connection Conclusion After going through in-depth with all the possible comparative factors, we came out with the result that both e-mail marketing and SMS marketing are so relevant in your business. Despite the nature of your company, you must use one of these two promotional methods to raise awareness among more and more people. We at softieons technology work on digital marketing and help our customers according to their business requirements.