Many marketers will see you saying that efficient marketing campaigns are the ones that combine both user acquisition and retention in one place. This is when you can turn downloads into loyal downloads. And to be sure of this you need to keep the communication metric of your app in your control. To be able to defeat the churn rate and take control of your campaigns, you must first understand what it means and know-how to calculate it. In simple words, the churn rate is the number of users leaving or exiting the app after a certain time, which is opposite to the retention rate. 1 – Retention Rate = Churn Rate Here Are A Few Things To Help You Understand What You Need To Avoid Churn Rates And How: Identify The Reasons Gather Feedback From Mobile App Users Rethink Your Value Proposition Make Use Of Predictive Analytics Conclusion All that’s listed here brings you to one goal that’s retention. It is only possible if the churn rate can be that using and applying the ideas that can help avoid and remove the churn. First of all, what you need to do is understand them all in your program and combine them well with your exact problems that make users disown or leave your app.