Link building is simply a process of getting another website to link back to your website. All the marketers and different business owners are interested in buildings links to increase the traffic and authority on their websites.

Backlinks play a significant factor in how every search engine determines which site ranks for which keywords. Link building is used in search engine optimization because links are a signal to Google that your website is a quality resource, therefore a site with more backlinks tends to earn a high ranking.

Link building is important for SEO because it is a major factor in how Google ranks web pages.

Techniques of link building

1. Natural (organic) – natural link building is that backlinks are created naturally without the website owner have to go and generate them through link building practices.

2. Unnatural (artificial) – unnatural link buildings are that artificial links that are mainly used in manipulating page ranking.

Factors to determine the quality of links

• Relevance
• Spam signals
• Website engagement
• Quality of other links on your website
• External and internal links

We at SOFTIEONS TECHNOLOGY help our customers with different digital marketing strategies to increase the organic traffic on their website which in turn help in the growth of their business.