SEO keywords are the words or complex phrase which are entered into a search engine to find the specific information. Keywords are used to find your website in search engines. Keywords are one of the main elements of search engine optimization. Developing a list of keywords is one of the most important steps in any search engine optimization initiative. Keywords and SEO both are directly connected. Optimized websites have thousands of keywords. For better page rankings, keywords are used in the following areas: Using the keywords in the title of the page Using the keywords in URL Using the keywords in meta tags Using the keywords as anchor text in backlinks Using keywords in webpage content Using the keywords in headlines When optimizing your web pages keep in mind that keyword relevance is more important than keyword density in search engine optimization. Types of keywords Short tail keywords Long-tail keywords Branded keywords Non branded keywords Inferred keywords Seasonal keywords Product keywords Competitor keywords Market segment keywords Customer defining keywords Keywords tools Keyword planner Ahrefs Moz keyword explorer Enhancing your website with proper keywords will help your website with higher ranking and in turn, will gain more traffic to your website. Keywords are the medium between SEO and consumers that help to connect the searches directly to your site. We at SOFTIEONS TECHNOLOGY help our customers in finding better keywords according to the user’s needs and work on digital marketing to help our customers in growing their business.