The importance of the data, particularly when it comes to business, is hard to underestimate. Sources of big data allow businesses to dramatically change the outcomes of their operations. They open up new possibilities for more effective preparation of advertising strategies and increase revenues. Big data is a collection of specialized tools and methods that allow someone to turn a vast array of technical information into comprehensible statistics with a variety of parameters that could be used to automate business processes. Big Data can be useful for: Businesses that need to turn a variety of technical information into business statistics. Companies that need to incorporate analytical methods into daily activities. Industrial companies need to collect and analyze data on their equipment. The role of Big Data in marketing is that it helps customers to find new ways to enhance consumer interactions, select a plan to achieve higher retention levels and maximize the lifetime value of customers. Three primary sources of big data Social data – This comes from the Shares, Tweets & Retweets, Reviews, Video Uploads, and General Media which are posted and shared via the world’s favorite social media site. This form of data offers unparalleled insights into customer behavior and thinking, which can have a huge impact on marketing analytics. Another good source of social data is the public cloud, and resources like Google Trends can be used to improve the amount of big data to good effect. Machine data – It is defined as information created by industrial devices, sensors installed in machinery, and even weblogs monitoring user behavior. This form of data will grow exponentially. Transactional data – it is created from all the online and offline day to day transactions. Invoice, payment request, storage records, receipt of delivery-is defined as transactional data. Importance of big data for your business It helps in making a better decision Helps in solving problems Helps you in understanding performance Data helps you in improving processes Helps you in better understanding of your customers Conclusion Over many years, the big data market is expected to experience remarkable growth. A rapid increase in the amount of structured and unstructured data is an important factor. The growing need for data processing would lead to increased demand for big data over the forecast period. Additionally, due to higher profit margins, the number of online businesses in the industry is also growing. We at SOFTIEONS TECHNOLOGY work on web development, mobile app development, and digital marketing and help our customers according to their needs.