As per the Statistics obtained from Statista: There are actually 2.4 billion users of social media worldwide. $32.327 million was generated as revenue from social media ads. Social media marketing revenue is expected to increase by 10.04 percent in 2021. Social networking is a boundless arena of possibilities. Billions of active users, that means billions of opportunities you can explore. What you need to do is reach your community, build up a good user base, and eventually take them to your app so they can download and use it. Millions of people saw the opportunity, and a decent user base was created. Maybe you could be the next entry to the list. There’s one thing worth thinking about here, though: how do you get these users to your app and boost their traffic? This is the part where care is needed. One error and all of your efforts will go in vain. Organize Events, Free Trials, and Prizes to Support The Application Two of the easiest ways to advertise an app on social media are competitions, free trials, and giveaways. The app owner would benefit from them in two ways: Events can heighten consumer engagement. Everybody loves free things. And, if you invite them to check out your app for free, they’ll certainly be joining you. There’s a great chance they’ll finish installing it, too. Using Social Media Posts To Make the Audience Aware Of the App Another way to direct social media traffic to the mobile app is to notify the followers about the application. Keep sharing teasers and project videos. You can also create and post a trailer video on YouTube, Facebook, Twitter, and other social media platforms. Doing so will inform users and create interaction with your app. Provide Links to Blogs Featuring Your App’s Review and Mentions Reviews and mentions are the device testimonials. They’re letting the world know the product exists and people know it. Do not forget, therefore, to include links to blogs which contain articles about your app. They should send users more detail about that.