Email marketing and social media are two of the best marketing strategies to increase your audience and develop your brand. They have strengths and weaknesses on their own, but together they can help with supercharge interaction and build your list of subscribers. Email is older but still highly effective, whereas social media is younger and more energy-rich. Email marketing and social media are effective when working together to build your email list, expand your audience and improve your email content scope. How to build your subscriber list using social media There’s one major difference between your email subscribers and your social media connections — you don’t own your audience on social media. You may have thousands of Twitter followers or Facebook fans but you don’t have their email addresses. Without email addresses, the people you tried so hard to find will forever be gone. By converting them to subscribers you need to take control of your social media audience. The best thing is that you already like your social media audience. It would be easier to persuade them to subscribe to your mailing list than to convert a stranger. How to build your email list with social media Create specialty groups Add links to your social profile Insert forms directly into Facebook Post a promotion that links to a landing page Launch a paid ad campaign How to grow social media with email marketing Your subscription list includes plenty of people, who would love to be part of one of these social events for your company, but there’s only one problem — they weren’t invited. That’s where email marketing will help your followers increase and keep everyone involved over time. You will improve your social interaction by creating dedicated programs that support your social media and encourage your subscribers to join in. Social networking firms are now using email marketing to keep consumers interested. Knew you that Facebook is one of the largest email marketers in the world? Upgrade emails are bringing their customers back on Facebook because they know more engagement is equivalent to more loyal users. How email and social can seamlessly work together The best approach to email and social media is to prepare ahead and predict ways to get the most out of each one by using the two networks in tandem. You can also implement automation triggers that promote social media interaction among subscribers. By blurring the distinction between social media and email marketing, you can leverage the strengths of both platforms to give your subscribers a better experience. At the end Both email marketing and social media are the dynamic duos and together they are an irresistible force that keeps that the rating on social media. In the same way, your email marketing and social media activities will work together to help your subscribers expand, reach a wider audience and increasing your content exposure.