The beacon technology is a big sensation around the world. The market is permeating with an unwavering appreciation for this technology. Imagine you’re going shopping and you’ll get a notification on your Smartphone with a discount on your favorite items once you enter the store. Beacon technology lets you find your location on your Smartphone. Its name is synonymous with its functionality; these are thin, lightweight transmitters that use Bluetooth low-energy technology to send signals to nearby smart devices. This system is the latest in position analytics and proximity marketing improvements. These small transmitters are very potential devices that transmit the information to smart devices by enabling location-based searching and facilitating and accurate user interaction. Therefore, as you reach the store, the beacon will transmit your location data to store and advertisers can then use that data to target you with advertising. How Beacon technology works Incidentally, it was Apple that developed this technology. These little appliances are incredibly simple. Each beacon comes with a radio, a CPU, and batteries. Both of these collaborative research and the process include regular recognition broadcasting. Beacon has a single identifier that is picked up by a consumer computer like a cell phone. This identifier marks a vital spot in your world. An identifier is a specific ID number that is recognized as distinctive and specific to the beacon by the user’s smart device. Once the computer establishes a beacon connection it starts performing the functions to which it was programmed. Use of beacon technology in your business Beacons send information to mobile phones. However, the mobile must have a beacon-enabled application to receive such signals. Businesses also need mobile devices that can collect their information via the beacon and target the people who pass the beacon nearby. Notify consumers about the item available in their shopping bag, as they pass by your store – It is the most growing and valued usage case of a cell phone with beacon technology. In reality, for the company, meeting the hyper-connected customers according to their convenience is now very important. For these businesses, all forms of interaction are leveraged online and offline, to provide a smooth user experience. They are using beacons to provide this. In reality, beacons are proximity detection devices which offer brand insights into their customer base and allow them to match consumers with accurate information at the right time and location. Birthday alerts in customer loyalty programs – The buying decisions of the consumers are based on their experience with the company and their rewarding ability. More than 60 percent of companies currently generate a large portion of sales from a repeat consumer push. Beacon may play a significant role here. As proximity detection tools, beacons allow businesses to submit appropriate information by obtaining a full understanding of their behavior, activities, and demographics. Reward points that lead to discounts while people unlock location-based facts about certain venues – The beacons gave new ways for users to participate. Since these small devices have the potential to allow visitors to come across hyper-localized stories. It can be done through a beacon-enabled framework that can use beacon transmitters and geo-location technology. Its technology has the potential to put control in the hands of users through automated position detection and related surrounding data to plan their trip. Beacon technology will change human life and add comfort to the customer experience. We at softieons technology work on mobile app developments and digital marketing and help our customers according to their business requirements and also help in their business growth.