Nowadays influencer marketing is gaining popularity. 78 percent of customers currently choose to make their buying choices based on suggestions from friends or online influencers whom they trust. There is no doubt that it is transforming customer behavior. Digital customers are less influenced by conventional marketing approaches and are more influenced by outlets of social media. To make their online marketplaces thrive, it is clear that companies will rely on influencer marketing strategies. Influencer marketing allows marketplaces to more readily endorse their goods or services. The point of influencer marketing is to collaborate with the right people (every influencer has its target audience which has to align with each other). Influencers spend a lot of time building their own identities and raising their audiences. Such people don’t care about fast money. They care more about their image and the audience that trusts them. Benefits of influencer marketing for your online business Authentic engagement – In an online marketplace, credibility is one of the main benefits of influencer marketing. Eighty-seven percent of customers believe authenticity is one of the most important qualities a company should have. Influencers publish authentic content that stimulates commitment regularly. High ROI – For an online marketplace, one more advantage of influencer marketing is that it generates high ROI. TapInfluence research shows influencer marketing has an ROI 11 times higher than other marketing methods. Greater trust – Trust is an important part of marketing, especially in influencer marketing. And, fortunately, trust in influencer marketing is strong. Influencers on social media are rated 94 percent more credible than others. Brand awareness – Marketing influencer helps marketplaces to get a buzz about their goods or services. More purchases – New consumers are taking advice from influencers about what goods or services should they purchase. Nearly 40 percent of U.S. respondents made purchases only because they saw a product being used by influencers. More than 85 percent of customers in Generation Z uses social media to find out about new goods and services. Goals to consider for your influencer marketing Increase brand awareness Grow the target audience Spur engagement Generate sales Build customer loyalty Build links Conclusion Marketing influencer is one of the most effective ways to increase brand awareness, create credibility and engage your target market. The key to successful influencer marketing is simple: create relationships with the right people who know what’s going to work with your clients. We at softieons technology work on digital marketing and help our customers by providing different marketing strategies helpful for their business growth.