The digital economy has grown exponentially over the last 20 years. This has grown at an average rate of 9.9 percent per year. And along with it, eCommerce, a big part of the digital economy, has expanded. As more individuals and companies begin selling online, it is becoming increasingly necessary to select an eCommerce solution with the right balance of out-of-the-box features and customization. On the one side, there is the business-to-consumer (B2C) system, where the target is the “client” who buys products/services directly from the company. On the other side, there is the Business-to-Business (B2B) model, where one business sells to another, selling to customers in turn. That is where the fundamental distinction between B2B and B2C eCommerce lies, which brings with it different target customer sets and therefore different marketing strategies set by both platforms. Business to Business (B2B) This model facilitates the relationships and transactions across the internet between companies, suppliers, wholesalers, and retailers through an online business portal. Owing to the increasing number of orders processes are typically complicated. Selling tires to automobile manufacturers is one example of a B2B contract. Business to Customers (B2C) This model defines the relationships between retailers and their customers and focuses on selling products and services directly via an online retail network to end consumers. Buying a T-shirt online or booking a ticket for an airplane is a vivid example of B2C. Difference between B2B and B2C Criteria B2B B2C Customers Decision-making units Single buyers Products Specific products and bulk orders Consumer goods and small orders Price Diverse Fixed Payments On credit Direct Checkout Complicated Simple Design and marketing strategy Content is more important Catchy and distinguished design is more important Customer relations Long term Short term Similarities between the two These are selling mechanisms and their main goal is to offer something to customers Strong customer service in both models is key to the success A business approach is a must for both Multichannel marketing is beneficial for both Conclusion In eCommerce, there isn’t just one difference between B2C and B2B. Those models are distinguished by several features. When a company wants to develop an online trading solution, attention should be given to a range of specific criteria that match well with the consumer criteria. And it is these fundamental elements that define the overall user experience of the platforms. We at softieons technology work on website development, app development, and digital marketing and help our customers according to their needs.