In today's digital environment, having just an ecommerce website isn't enough. Google Shopping, on the other hand, is a fantastic free feature provided by Google. You will inform Google about your products, and as a result, it will assist people in finding you more easily. As a result, I'll go through Google Merchant Center and how it works in this section.

Google Merchant Center

Google Merchant Center is a digital platform that allows you to promote and sell your products to Google users. Your products will also appear in Google Shopping, Google Ads, Google My Business, and other Google services.

The main benefit of Google Merchant Center is that it allows you to submit complete and appropriate adverts for your products to Google Shopping. You may then make instant changes to ensure that your consumers always have access to the most up-to-date information.

Need of Google store

Google is the world's most popular search engine. People nowadays prefer to search for information on Google rather than on other websites. Hundreds of millions of prospective users may enhance your website's traffic and, eventually, conversions.

You won't be able to customize product adverts without the Merchant centre. Furthermore, your firm would be restricted to Google Ads, and you will miss out on a lucrative potential.

Apart from that, you may utilize Google Merchant Store to work with your Shopify, Magento, Woo commerce, or any other ecommerce website and market your products using the most widely used search engine, resulting in more website interaction.

Get started with Google Store

Here are step-by-step instructions for getting started with Google Merchant Center.

1.     Create a Google Account if you don't have one.

2.     Use Google My Business to verify your company.

3.     Start by going to www.google.com/merchants.

4.     Enter information about your online store (such as its name, country, and main contact information).

5.     Accept the terms of the agreement.

6.     Verify and claim the website for your online store.

7.     Create a data feed.

8.     Fill out the Google Spreadsheet for your data feed with product data for each of your goods.