The technology and design industries rely heavily on the user experience (UX). Users' demands must be met, and pleasant experiences must be provided in order for users to remain loyal to the product or brand.

What is user experience design (UX)?                   

The entire journey of a user while using a platform, from login to logout, is referred to as user experience (UX). It encompasses everything from direct touch with the product to how it aids in the completion of certain tasks.

UX design, on the other hand, is a method used by industry teams to produce goods (both physical and digital) that are simple and practical to use. It's a broad field that includes psychology, business, market research, design, and technology. In order to create a User Experience map, every touchpoint between the customer and the firm must be considered.

The distinction between UX and UI design is as follows:

The terms user interface (UI) and user experience (UX) are frequently interchanged in the business. However, we must recognize that user interface design differs from user experience design.

When we talk about UI design, we're talking about the user interface of the product or system with which the user interacts. It includes all of the product's visual and interactive elements, such as colors, typography, animations, and navigational touchpoints (such as buttons and scrollbars) that the user interacts with.

UX design, on the other hand, is found everywhere and in everything that we encounter as users in our daily lives. It's the sensation a user has when interacting with a product or system. It considers how users feel about the product and how simple it is for them to do their desired tasks.

Don Norman was the first to coin the phrase. The purpose of UX design is to provide users with simple, efficient, relevant, and all-around enjoyable experiences.

UX design is influenced by a number of factors.    

UX is concerned with how a person feels when using a system, whereas usability is concerned with the interface's user-friendliness and efficiency. The field of user experience (UX) has evolved to include usability. To design and deliver effective products, it's critical to pay attention to all aspects of the user experience.

There are seven aspects that define UX, according to Peter Morville, a pioneer in the field:

·        Useful: The content/product should be unique and meet the demands of the user.

·        Easy to use: The product must be simple to use.

·        Desirable: The product's image, identity, brand, and other design components are all employed to elicit want, emotions, and appreciation.

·        Findable: Onsite and offsite, the content/product must be easy to locate.

·        Accessible: People with disabilities must be able to use the content or product.

·        Credible: Credibility refers to the user's ability to trust the product you've offered.

·        User-friendly: The product must be user-friendly. Any initial success of a product will be shattered if it lacks value.