We know you want each of the visitors to your website to buy one item or the other. But that’s so unlikely. To find the items, some individuals will come to your shop. Some of them arrive before actual transactions to check prices and compare them on the market. Others will ask a lot of questions and buy none. Some of them are going to really focus on purchasing. When it comes to online selling, this situation becomes even more ridiculous. Hundreds and thousands of companies offering related goods have convenient access to individuals browsing the internet. More comparison and consumer chances to abandon you instantaneously come with more options.
Even the average e-commerce website conversion happens to be as poor as 2-3%. Based on the conversion rate, the success of your e-commerce store is determined. You will optimize your marketing strategy to amplify your conversion rate, if and only if you know the conversion rate.
How to calculate the conversion rate of eCommerce stores?
The conversion rate is the ratio of customers who bought the store’s goods to those who visited them. Using analytics tools like Google Analytics for your online store, you can keep track of sales and visitors. The higher the conversion rate, the more effective the eCommerce campaign is, and that is what determines the success of your shop.
How can you refine the conversion rate of an eCommerce store?