Just as your body needs regular health check-ups, your website needs regular check-ups to ensure all is on track and running well. When it comes to website audits waiting for something major to go wrong before you audit your site not only ends up being expensive but also affects your traffic volumes, conversion rates, and even your brand image. You will find everything you need to know about website audits here, in this guide – what it is, why it is needed, how to perform an audit, the types, and more.
It’s a comprehensive website review – helping you figure out what’s wrong, and finally figuring out what needs to be done. You can think of it as the report card of your site-evaluating it on different parameters such as user experience, search results, the architecture of the site, technical performance, functionality, and more. Website audit helps improve the site’s internet exposure while improving user experience, contributing to improved traffic and conversions.
A website audit will give you the full picture of the performance, safety, and speed of your site. It is not just a matter of correcting the site’s mistakes. It gives you a better understanding of why your site doesn’t produce planned traffic, or why you can’t meet your conversion targets and more.
- It addresses components that hamper the efficiency of your web-broken links, page load times, HTML errors, etc.
- It increases the popularity of your organic search and raises your SERP rankings.
- This improves the site’s accessibility and efficiency.
- On and off-page SEO detects and fixes.
- Optimizes SEO and improves visibility online.
- Identify traffic patterns, and build on them.
- Improves content-distribution of keywords, the structure of content, titles of page, etc.
- Improves revenue and conversion rates.
Website Audit: Components
- Website Assessment or the site health audit
- Security Assessment
- Social Media Assessment
- SEO Audit
- Competitor Analysis