Animation is the most important for the website because it able to tell the content uniquely and emotions and ideas that both small children and adults can understand. How often text and live-action films do not work as effectively as animations can perform. Animation is the functional medium in which the images or objects are work to appear as moving images. It is all about visualizing which is capable of making an interaction. Animation comes with designing and the functionality of the website and helps in maximizing the performance of the site. What exactly is web animation? Web animation is not like cinema animation it broadly covers so many different methods of animation like user interface (UI) animation, CSS animation, and JavaScript animation. We can use visual elements such as color, font, image, and layout and it should send the proper message to the visitors. Why we are using Animation? At present, all are trying to create impactful websites for business and also create better conversions and attract users. The animation is very useful in unique ways and also helps to explain simple processes that users can easily understand what is going on with certain images and animations. Now we are discussing the importance of Animation in web design Social Strategy Animation adds mobility to the website interface. They tickle your customers and bring a smile on their face. You can hire a Web designing company or animation expert for great website design. Interactions A website is one of the major features of digital marketing and a well-designed website increases the features of any business. You can gain maximum profit and reaches the target customers for the business. Interactive Video Nowadays, people are more interested in watching videos than reading content on the website. Video with run time is the most important for website and large-scale animation fills a senseful portion of the screen. Small animated videos are effective for your website. Material Development The animation is not for only decorative purposes but it is also used by UI designers to improve workflow. Material design is now an important part of web design because it shows the importance of the material or element and how to use it. Conclusion Web design has drastically advanced and web animation plays a key role for website designers. So you can understand the importance of animation in web design. This information will help you in the future. SOFTIEONS TECHNOLOGY is providing you website design and development. We creating websites according to our customers’ requirements