For the newest chat and instant messaging applications, Android and Apple launching regularly new and updated Emojis for a range of skin tones and with different themes, it’s clear that these Smartphone Emojis are here to stay. Statistics say that as many as six billion emoticons were sent every day via mobile messaging applications around the world in 2015. Although many may argue that the introduction of Emojis resulted in the death of reflective speech in text, researchers found that Emojis serve as a powerful tool for adding a human touch to digital messages. Mobile messages will often sound impersonal and expressionless. This is normal for readers to misinterpret the tone of a text message, which in itself is a proof that it is always difficult to interpret the tone and style of a mobile message without human language being present. Use of Emojis in push notification Brands also see interest in integrating Emojis into their push notifications. It has been found that the use of the right Emojis in a push message also helps to effectively drive the message. Buyer decisions are already known to continue to be motivated more by feelings than by reality. Emojis help to bring out an emotional meaning inside a post. It’s enough to appeal, encourage, and engage a user with only one or two basic Emojis. Emojis is also a perfect way to cut words down by replacing them with an emoji. The brand must have clarity about its target market so that Emojis can be used appropriately. Here are a few examples where Emojis can be used effectively to improve interaction. When you need to provide a quick understanding – Emojis are highly successful when the icons you are using fit well to your message in your push notifications. To give breaks in your text – Photos are also used for the breaking up of paragraphs in web copies. Similar concepts also apply to push notifications. Emojis are an important method to use when you want a simple push message to split up parts of the text. To draw attention to your message – Naturally, human eyes are drawn to colorful images. The proper use of Emojis will make your posts even more appealing to your target audience. To have some fun with it – If your brand personality is about developing a friendly relationship with your customers, Emojis is a perfect way to have fun interacting with them. Using the right Emojis can add some spice to a boring message. To shorten the message – Emojis will serve as instant representations of other words or patterns, allowing you to cut down on the text you use in your push notifications using them. This ensures that precious text space can be saved, stopping users from reading long winding material or giving up midway. We at softieons technology work on mobile app development, website development, digital marketing and help our customers in the growth of their business according to their requirements.