As the Smartphone community continues to expand, marketers look to mobile apps for promoting, selling, and advertising their goods and services. The world of mobile app advertisement has boomed over the last decade, as advertisers find new and creative ways to catch the attention of a consumer. The advertisement strategy specifically applied to mobile devices such as smartphones and tablets is known as mobile advertising. The ads can come as text SMS messages or banner ads, which are more common in smartphones. Mobile Affiliates are companies or businesses that create software that sell a product for a sales fee. Whole marketplaces exist to get the best applications for advertisements and goods. App Marketing is the nebulous concept used to describe the various ways of increasing the chances of making a good application. Success can be calculated in a variety of ways including; the number of installs, amount of in-app purchases, and generated revenues. Examples of app marketing are mobile affiliate marketing, collaboration with celebrities to offer brand recognition and giveaways. When it comes to mobile and desktop there is a very significant gap in user experience. Nevertheless, this point was overlooked by many developers, who went ahead and made, what is basically, a desktop app and put it on a mobile device. The interface may be the same, but the interactions may be a lot different. It continues to leave a sour taste in consumers’ mouths and using the app continues to fall. Below are some ways to do effective app marketing Keep Marketing In Mind When Making Apps Get Social Customers Are Important Equip Yourself Correctly For An Effective Campaign We at softieons technologies work on website development, mobile app development, and digital marketing and help our customers as per their business requirements.