Look around and you’ll realize that humans are hardwired biologically to communicate with each other. Individuals with common interests also form communities, exchange information, introduce themselves to new friends, compete with each other, and grow. Mobile device design should often incorporate the social dimension of humans. If a person wants to download an app, they do so because they find the content interesting and they can believe that the app is useful. Most users using the app often see the same characteristics in the app making them all a community of like-minded people who are no different from those around us. A community of like-minded people creates a user base for the app. In addition to an appealing user interface and practical features, mobile app developers will need to incorporate the social channels right into the app that will help users connect. Not only does this keep current users interested but it also helps to draw new users. Developers of mobile apps need to integrate numerous social channels and position them strategically inside the device. The social mechanism will capitalize on people wanting to socialize. The social feature, when timed correctly, will dramatically improve user retention. Ways to Utilize Social Mechanisms to Increase the User Application Base Promoters, let Them Bring New Users In – People in the real world want to advertise about their accomplishments and achievements. You need to provide tools for sharing social media that will allow users to share their experiences with friends. This generates curiosity in others and will help you attract new users. Ask For Assistance – In our closer social circle, we all have a strong desire to look to friends and people for support in dire circumstances. We see users sticking to their friends in the game, and always eager to help. The opportunity to receive assistance through simple sharing behaviors not only improves user engagement in the app but also draws new users to the app. Get Rewards for Encouraging Other Users to join – Inviting and motivating other users to access an app is a popular procedure practiced in the world of technology. Yet, like anything else, a major consideration here is good timing. When the timing is correct to offer the incentive, the chances of users exchanging the app’s invites are greater. Referral Schemes – Referral schemes can help attract new customers and make the app viral as well. Drive them towards a Specific Goal – One way of promoting active participation is to bring users to a common target. Allow Users To React To Others Content – Developers of mobile apps need to have the right social channels to allow users to post their thoughts and feedback on user content, such as photos, status updates, and other items shared on the platform. It helps users not only to express their thoughts or views about the material but also gives the user a sense of accomplishment when uploading the material. Help them compare and Compete – Users are inclined to compete with other users and compare their results. App developers need to have the best ways and tools to enable consumers to compete healthily and improve their interaction with the app. We at softieons technology work on mobile app development and digital marketing and help our customers according to their business requirements.