In search engine optimization there is a term used called “organic traffic” which is used for referring the visitors that land on your website as a result of unpaid search results. Visitors who are considered organic find your website after using a search engine like Google or Bing. The easiest way to increase the organic traffic of your website is to publish relevant content on your website. Organic traffic plays a very important role in the success of the business. Reasons organic search traffic matters It’s free to use Sends a positive signal to search algorithms It drives new business It is accessible It’s a solid foundation Importance of organic traffic it is a real human traffic permanent ranking a reliable source of the market share a website becomes valuable to Google better conversion rate it gives long term results organic traffic is also cost-effective How to increase the organic traffic There are many factors that can impact how your website rank and search signals are constantly changing. Below are the reasons which help in increasing your organic traffic: Keyword strategy New content User experience Mobile accessibility Website updates Backlinks Social signals Competitor analysis We at SOFTIEONS TECHNOLOGY work on digital marketing and help our customers in increasing their organic traffic which in turn help in the growth of their business.