There are over 2 million mobile apps in-app store. And it is very difficult to discover your app from a very wide range of app. Today mobile app publisher is facing these issues very often. If you are working in the mobile market, it’s important to know the various methods required for your app marketing. For app marketing you need ASO. App store optimization will help in enabling your app to meet the requirements of app store ranking. It also enhances your app visibility. By increasing the visibility of your app in the app store, it will be visible to the majority of the users which will ultimately bring more traffic to your app page in your app store. Certain techniques that help you I optimizing your app in the app store are:- Analyze the app market – analysis of an app before launching is important, it will give you a better understanding of your competitors and customers. It also helps in attracting customers towards your app. Engage more customers – convincing the customers to download your app is not enough, engaging and retaining them to your app will also matter the most. Making them use your app regularly will help your app is gaining popularity in the market. Name of app and icon is also more important – name and icon is the identity of your app. The name of your app should be unique, even your app icon should be attractive to hold the eyes of your customers on your app. User’s feedback – customers often prefer towards downloading an app after taking reviews from the one who had already used it. Therefore always ask your users to rate your app after they have download the app and started using it. This will help in attracting more users towards a positively rated app. Content management – always provide a brief description of your app, these will give clarity to the users about your app functionality and making it easier for them to choose its download. Enhance the visualization of the app page – a well-designed app page will never fail to grab the attention of the customers. The page of the app needs to be designed with a lot of visualization and creativity. Customization of the app – it is the best way to build customer’s loyalty and trust. The access to downloading the app should be provided all across the world, and should also adapt in any form of language as per user’s need. This way it will create a great impact on users and give them ease of downloading and also use your app in all possible ways. We at SOFTIEONS TECHNOLOGY work on mobile app development and help our customers according to their needs and also solve their problems by providing all possible ways.