Understanding Facebook Pixel

Understanding Facebook Pixel

Fri, 09 Apr 2021

If you are currently using Facebook Ads or are planning to use them in the future, there is one important tool that you should immediately start using. A Facebook Pixel will help you get the most out of your marketing budget on social media. Here’s what you need to know.

What is Facebook Pixel?

Facebook pixel is a piece of code you have embedded into your website. It works by collecting highly valuable data that will help you track Facebook Ads conversions, build custom audiences for future campaigns, and retarget the people on your website who have taken some sort of action. The way it works is by placing cookies on your website and Facebook Ads to track web visitors as they interact with the content.

Reasons to use Facebook Pixel

A Facebook pixel provides information that you can use to make Facebook ads more effective. This information helps make sure that the people who are most likely to take the desired action are seeing your ads. This will enable you to improve your conversion rate and earn a better return on investment (ROI).

It will start tracking data straight away, which means when you start using Facebook Ads you won’t have to start from scratch. Here are the ways the pixel can help improve your advertising on Facebook.

  • Conversion Tracking
  • Retargeting
  • Lookalike Audiences

How to set up a Facebook Pixel to your website:

  1. Creating a Pixel
  2. Adding a Pixel Code to Your Website
  3. Select the Right Events for Your Business
  4. Add a Pixel Notice to Your Website