When more and more individuals come online, the design of digital and electronic goods is becoming more and more sophisticated. Consumer expectations have simultaneously shot through the roof. Whether a social media site or a Smartphone needs to be elegant, easy-on-the-eye, and fashionable, customers expect any item they use, and design plays an important role in this outcome. Today, corporations are spending millions of dollars to make goods appear as aesthetically pleasing as they are functional. That doesn’t mean that easy is out from a design perspective. Or that user interfaces require lots of whistles and bells to appeal to customers. Ultimately, the path of a consumer comes from many components that synergistically work together to deliver a superior experience that gives customers what they need, whether it’s a smooth shopping experience, social conversations, business communication, or blogging. A practical, but the uplifting user interface is the hidden trigger of business success, and an essential element in this combination is getting the right UI / UX strategy. Top 6 Web Design Trends Break Through the Clutter with Whitespace Create a Unique Appeal with Imperfections Make Use of Real Images Offer a Dark Mode Option Leverage Full-Page Headers to Stand Out Use Fluid Shapes To Communicate