Did you know YouTube is the world’s second-largest search engine? The amount of people who make regular, weekly, monthly use of YouTube is incredible. Close to one-third of all internet traffic goes to YouTube. YouTube has a billion subscribers. The surprising thing is that currently, only 9 percent of small businesses have a YouTube channel. The amount of traffic you’re missing out on by just getting a channel and not promoting your videos there can be incredible, so we just want to make sure you’ve got a chance to create not just a channel where you can put some of your videos, but a great channel with tons of subscribers that turn into your client base. Consistency Is Key The first thing is first; the first thing to think about is the power of time before we even really move into how to build the channel and how to identify your content. Time spend on YouTube is also very important. The number of times people watch your videos, how long you uploaded, how long you had a YouTube channel. Social Network Video-Sharing Platform Mentality YouTube represents a social network. It is not understood by many people since YouTube is only a forum for sharing content. This is what they take into account. But actually, it’s a search engine at the end of the day, it’s a forum for video sharing but it’s also a social network. The more questions you receive make sure you answer them. If people on your channel or your posts are interacting with you, make sure that you’re getting back in. People are social and they want to connect to you as a brand, as a personality, or as an influencer. It’s a great way to expand your channel and it’s also a great way to establish those brand ambassadors. Opportunities Are Endless – Use That to Your Advantage You can start building the channel you want, by defining various strategies. You will start deciding what sort of content you want to put out, and when you want to put it out. You can identify what kind of content you want to produce, and you can produce it beforehand. So it’s very important to decide what you want your personality to be, your personality on YouTube. This doesn’t have to be always that. In reality, when you get started, you’ll find that you might have one idea or hypothesis on what your channel is going to be, what’s going to be the most popular, and how you’re going to generate it?