Social listening is also known as monitoring social media is a way to tap into these conversations and gain valuable insights and data from them.

What is Social Listening?

Social listening is the process of collecting data on a given topic from various social media platforms. The data are then analyzed to assess trends and useful insights. This can then influence a variety of processes including business operations, marketing strategies, and product refining. It is just that technology has changed the way it is accomplished. For decades businesses have been trying to gauge the opinion of the general public with surveys.

Social listening is a typical word that would be a brand name to track, but the possibilities go far beyond this. You can track your competitor’s mentions and specific hashtags, too. And social listening, despite its name, can go far beyond the social media platforms.

There are many tools for social listening which can monitor websites, forums, and blogs.

Social Listening benefits:

Having informed conclusions is vital when it comes to running a successful business because it promotes a strong customer-centered mindset. Instead of making assumptions about what your customers want, you should listen to exactly what they say on social media and on the web.

People are not afraid to voice their opinion, whether it is about a trending meme or a piece of news that is breaking. So it comes as no surprise that the brands they’re passionate about doing exactly the same.

Here are some of the Social Listening benefits:

• Customers Love It When Brands Respond
• Increase Customer Acquisition
• Keep Track of Your Brand’s Growth
• You Will Discover New Opportunities
• It Allows You to Identify Key Influencers

Social Listening Tools:

• Hootsuite
• Keyhole
• HubSpot
• Mention
• BuzzSumo
• Brandwatch
• Sprout Social