In the corresponding app store, you find the app, download it, wait for it to be enabled on your device, and then open it. In a period where a human’s attention span is worse than a goldfish’s, even a few minutes of waiting will destroy the app. For an extra step introduced between the user’s first interaction with the app and the moment the user actually begins using the app, the customers can uninstall the app. How do you remove these moves that are unnecessary? By going for progressive mobile apps or PWAs. A PWA removes the needless steps of downloading and activation, making the user instantly uses the app. Websites that incorporate the best of both mobile apps and websites are innovative web applications. To its benefit, a progressive web application can use the functionality of a mobile app, maximizing user retention, and the efficiency of your app. Benefits of Progressive Web Apps for Ecommerce Platforms Ease of use Easy and quick development Reduced gap between businesses and customers Indexable and engaging Performance No app-store charges and automatic updates Progressive Web App for Ecommerce Business Examples AliExpress Lancome Flipkart