Search engine marketing is a very important marketing channel to generate website traffic. It complements SEO and content marketing and helps in bringing your brand at top of Google, Bing. Search engine marketing is most commonly referred to as paid advertising within the search engine. It is a very effective way for small businesses to reach new customers, increase their revenues, and also decrease their acquisition costs. Reasons why you need SEM in digital marketing More money – Search engine optimization offers brands and agencies the potential to make more money from their marketing campaigns. It is conversion-focused – Objectives of marketing campaigns like new subscribers, contest entries, etc., are all alternative types of conversions that a marketer may be trying to achieve. SEM is an important conversion driver for marketing campaigns. The reason is that paid ads are commonly linked to conversion focus landing pages that help web traffic to move through the sales funnel. Increase brand awareness – SEM supports brand awareness, search ads can increase brand awareness by 80%. Accessible even for small business – SEM can double your investment in Ad words if they are correctly managed. Therefore SEM can be accessible for small businesses also. Great for local marketing – SEM is an important tool for driving website visits and getting more conversion rate. And it also plays an important role in local marketing. Local marketing aims to connect regional businesses within the surrounding community that it services. It is local marketers who make those queries connect with business listings and ads in search engines. SEM generates immediate results – SEM has the potential to provide users with immediate results. For this reason, only, SEM is one of the fastest to launch traffic strategies. Consistent traffic source – Every business needs consistent web traffic to maintain the visibility and sales of the business. Search ads will generate traffic to your site, even when SEO and other marketing methods are fluctuating. The quickest way to be on top of the search engine – Having a paid search advertising gives you a chance of being at the top of the SERPs. It is great for mobile marketing – With the growing share of mobile marketing in the market industry, SEM provides a perfect opportunity for the websites to invest in mobile marketing, gaining traffic across multiple platforms. Gives the greatest flexibility – The benefit of SEM is that it gives flexibility to your website campaign like no other channels. Ads can be customized by users, type, even location. Ads budget can also be adjusted according to needs. Conclusion Therefore your brand needs to focus on SEM so that they can get immediate and long-term results, can analyze the data for better insights and in turn, convert the visitors into customers. We at SOFTIEONS TECHNOLOGY work on digital marketing and help our customers in the growth of their business by providing the best strategies according to their business needs.