Heatmaps are a vital tool to help marketers understand how users are interacting with a website. Nine tips on how to use heatmaps to boost SEO are given here. Heatmaps have been a pillar of the digital marketing scene for quite some time now. They are an essential tool for helping marketers understand how website users interact. Use them to learn what kinds of images will best capture the attention of your audience, or if they have trouble browsing your website. We’ll provide you in this post how to use heatmaps to improve your SEO strategy. What is Heatmap? Heatmaps are tools for the visualization of data designed to help website owners understand how well a particular page is doing. The idea is to make visualizing complex data sets easy for users by representing values with color. Heatmaps measure user behavior on a red to blue scale, with the warmest color indicating the highest level of commitment and the coolest indicating those areas with the lowest levels of engagement. Now, it’s also worth noting that you can use a few different types of heatmaps to measure the activity of the webpages. Scroll maps: Track before dropping off, how far the readers made it down the page. The redder that area is, the more people are reading it. Maps Click: Track where users most often click. This could include internal links, the navigation bar, logos, images, CTA buttons, and anything that seems to be clickable. Hover maps: Track the cursor around the page where users move it. Hot spots are indicated by where users most frequently pause. Advantages of Heatmaps: Learn more about user intent Optimize page layout Combine heatmaps with On-Page surveys Determine optimal Content-Length Improve your internal linking strategy Improve your outbound Linking strategy Making the site as easy as possible to use