The pandemic has forced individuals to embrace the new normal of staying at home and alter their shopping habits. This accelerated the e-commerce market’s growth.
As a merchant, all you want is to flood your online store with new orders, and this requires the correct e-commerce strategy. Through automation, this pandemic has allowed online retailers to buzz around and increase their customer base. It is the best moment for the e-commerce industry to switch and automate.
How can automation help in e-commerce businesses?
Automation will help combat the challenge that you face with product sorting as an online merchant. It helps to sort products by making them optimized for conversion. With the aid of tags and data such as trend score, color, price, product type, etc., product sorting is done.
Imagine that you want your products to be positioned as per your product campaigns. Within minutes, automation can do this! So, automation is to your rescue if you are looking to position your product in various campaigns.
Promote discoverability with product sequencing:
With data intelligence, you can automate product sequencing to showcase product diversity that would interest clients from different segments. It encourages product discoverability.
Marginal promotion or demotion of products:
Categorize your items as low-margin and high-margin. Promoting high-margin goods and demoting lower ones that do not contribute to profitability. This challenge is solved by automation. You don’t need separate automation software for marketing.
Global Sort Options (GSO):
In bulk, instantly apply your e-commerce marketing strategy to a large number of pages and widgets.
Benefits of e-commerce automation: