SEO is a technique which is used basically to boost the website rankings on search engines like Bing, Google, etc. it is being used by small or large business nowadays. This method is very effective, if the user wants recognition of their website in the market and increases their business visibility on the internet. The main importance of SEO is that it will help in making people aware of your products and services which you will be providing to them. It helps users to make their website rank up on search engine rankings which in turn give their business a wide exposure. The different types of SEO techniques that are used in the market are white hat SEO and black hat SEO. Both techniques are very effective in SEO. White Hat SEO It is one of the important techniques in Search Engine Optimization. With accurate utilization of various methods, it works on the improvement of search engine ranking, which is in the guidelines of SEO. The white hat practices strictly follow the Google guidelines without which it won’t be possible to achieve expected results. It also makes the effective use of high-quality content. Common tactics used by White Hat SEO Make use of effective keywords and keyword analysis Security quality Managing and organizing the site effectively Creating original and detailed quality content More focus on user experience Black Hat SEO It supports the practices that have more focus on identifying the loophole in Google algorithm to achieve a higher rank in search engine result pages. These practices are against the guidelines of Google. Some of the techniques used by black hat SEO are link spam, hidden link, keyword stuffing, etc. These practices are considered as illegitimate. The traffic that black hat SEO brings to the user’s website doesn’t last long. And the ranking of the website fails in maintaining the position on SERPs. Common tactics used by Black Hat SEO Make use of unrelated keywords Stuffing gateway pages Duplication in the content Spam blogs Page swapping Cybersquatting Social networking spam We at SOFTIEONS TECHNOLOGY work on digital marketing and help our customers with their digital marketing related problems and provide them with the best solutions.