These questions always arrive at which tool offers the best analytics approach for mobile apps. We use both Google Analytics and Firebase. Though these two systems are interlinked, they have separate roles and provide a specific collection of functionality that can be accessed by product owners. For all the developers who have been searching for a powerful platform for building mobile and web applications, they can opt for Firebase. The Firebase is a Backend-as-a-Service offering developer with a broad variety of resources and services to build high-quality software at a much quicker pace. Firebase is a cloud-based solution provided by Google that offers backend support, development and analytics services for Android, and single-page web apps. Besides, it also helps you to develop storage for the app including authentication functionality. Moreover, Firebase can also be used effectively for app marketing, enhancing user experience and user engagement. Firebase’s services extremely scalable and wide-ranging, and because Firebase is modular, we can utilize it differently across each of our client’s projects. Advantage of using firebase for app development: Real-time database – Firebase provides real-time, cloud-based storage where data can be processed is JSON and constantly updated to all related clients. It will handle Device backend elements also. Authentication – Many apps need identification of a user to save user data in the cloud to provide an enhanced experience on various devices. Firebase offers instant UI libraries and SDKs to authenticate clients through systems using email addresses, passwords or usernames. Hosting – Firebase provides hosting for developers in an easy, stable, standardized, and production-grade way. It enables developers to deploy Mobile applications and static content effectively through a CDN. Storage – Firebase has another strongest benefit. When you choose to build an app to store and display consumer files such as photos and videos, it is really helpful. Notification – With the support of battery-efficient connectivity, Firebase Cloud Messaging gives you the ability to deliver updates and messages to your target audiences free of charge through all devices and channels. Generate more traffic – The app indexing in Firebase is used to re-engage the users from Google Search by surfacing the links to your app on Google Search. When you index the application, it also helps to improve your app ranking on the Search Once, the rank gets better the new users will discover and install your app. Conclusion Firebase is one of the influential tools that has rendered the job far easier for device developers. Not only does it aid in the growth process, but it also provides realistic options to reach out to more focused consumers by doing extensive digital marketing and improving user sales. We at SOFTIEONS TECHNOLOGY work on mobile app development and help our customers as per their requirements.