Seeing how fast technology has evolved over the course of the new millennium is truly amazing. There’s nothing new about video marketing, but it certainly proves to be a powerful, effective part of the marketing strategy. For everything from building customer relations, to promoting your brand, services, or products, video marketing can be used. Video marketing can also serve as a medium for presenting how to promoting customer testimonials, live-stream events, and delivering viral content. For a video marketing strategy, you have to do this: Allocate resources Tell your stories Engage Keep it short Publish Analyze Benefits of video marketing: You can connect with your audience via video. Today, so much of the marketing effort of a company is designed to help build confidence. Video is the bridge connecting what you say to who you really are, enabling clients to peer behind the curtain and get to know your brand. Video is an SEO gold mine that helps build backlinks to your website, boost likes and shares, and drive traffic to your website. And let’s not forget that Google owns YouTube so be sure to post your videos to YT and tag, tag, keyword/keyphrase tag. Videos boost information retention. Video enhances rates of conversion. Watching a compelling presenter in a video can have an absolute influence on the buying behavior and persuade a visitor to turn into a lead instead of simply reading the same information on its own. A powerful tool for selling is to convey the right emotions through video. Plus, according to the angle you’re going for, they can serve as built-in tutorials or testimonials. Customers like the video too, which means good video marketing can attract new visitors. Video is the perfect way for your company and your brand to create a personality, allowing you to connect with your viewer and earn their trust. The more videos you need to help educate and inform your clients, the more confidence you build on that foundation. And confidence translates to sales.